Global Cardboard Challenge Press Release

Global Cardboard Challenge Press Release




Global Cardboard Challenge to Take Place on October 6 in 25 Countries on Four Continents

Los Angeles, CA, September 21, 2012—Celebrating the next chapter in the journey of Caine Monroy and Nirvan Mullick, whose film Caine’s Arcade introduced Caine’s hand-crafted cardboard arcade to the world, is the launch of a second film: Caine's Arcade 2 (at sharing the global response to the original film and serving as the kick off for the Global Cardboard Challenge and Imagination Foundation.

Hundreds of volunteers and organizations around the world have already signed up to host and promote Global Cardboard Challenge events in 25 countries on four continents on October 6, the first anniversary of the flash mob featured in the original Caine’s Arcade video, (which has garnered more than 7 million views in the last five months).  

Anyone can sign up at to build something awesome out of cardboard — arcades, rocket ships, labyrinths, whatever ignites their imagination. The site also allows anyone to organize an event. From kitchens to soccer stadiums, no location is too big or small!  Every day more Cardboard Challenge events are being created where kids can play and display their creations on Oct 6th. Fans can also easily find local events on the site.

Boyle Heights, the East Los Angeles neighborhood where Caine’s Arcade is located, will serve as Global Cardboard Challenge Day headquarters, connecting to events in South America, Africa, Europe, Asia/Pacific and the Middle East as well as a continually growing number of events across the U.S., Canada and Mexico.

In addition to fun activities that celebrate the creativity and imagination of kids around the world, the Global Cardboard Challenge will serve as a kick off fundraiser for the Imagination Foundation, whose mission is to find, foster and fund creativity and entrepreneurship in kids.  Monies raised from the Cardboard Challenge will be used to continue developing the Imagination Foundation Programs, ranging from a Project-Based Learning School Curriculum Program to the creation of the first “Imagination Maker Space” for kids in Boyle Heights to a web platform that will give kids a global platform to share their passion projects, receive encouragement, as well give them tools to connect with educational and experiential opportunities in their communities and beyond.

“A global community has come together because of Caine’s Arcade,” said Mullick, director of the Caine’s Arcade films and partner at Interconnected creative agency.  “The goal is not only to help kids build what they can imagine, but to also encourage them to imagine the world they can build.”

The Imagination Foundation was established through a matching challenge grant from the Goldhirsh Foundation. The Imagination Foundation has already launched an educational program that serves as a free tool to both teachers and parents of school-aged children and can be implemented into classrooms across various subjects and skill sets, including math, problem-solving, science, engineering, entrepreneurship and business, art, community service and social media.  Over 100 classrooms in 9 countries are “beta testing” the Caine’s Arcade curriculum through the “Pilot Program for Inspired Teachers.”

For more information about Caine’s Arcade, Global Cardboard Challenge and Imagination Foundation:

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commented 2012-09-28 11:32:43 -0700 · Flag
thats what you call a global community.
"The kids who are building and sharing their own cardboard creations can instantly see themselves as part of a real movement.” -MacArthur Foundation